Sport
European Week of Sport
BRANDING
GUIDE 2023
PDF ISBN XXX-XX-XX-XXXXX-X doi:XX.XXXX/XXXXX NC-XX-XX-XXX-EN-N 2
Introduction
Contact
Themes &
Examples
The EC logo
or the EU ag?
Layout grids
Images and
photographs
Colours
Typeface
#BeActive
BRANDING
WHY ISN’T THERE A LOGO FOR THE EUROPEAN
WEEK OF SPORT?
The European Commission has its own logo as an institution. This logo
is the predominant identier of the Commission and its visibility en-
sures cohesion and consistency across all corporate communication.
Creating a parallel visual identity would be confusing.
For this reason, the European Week of Sport does not have a logo; it is
a verbal brand. This will give its users the freedom to apply the name
across a wide range of communication tools, besides the European
Commission logo.
The brand should appear on all communication products and tools
which are developed for related initiatives and activities. The overar-
ching campaign theme for the Week “#BeActive” should also become
the reference framework for new and existing campaigns, events and
activities throughout the year.
ELEMENTS OF THE CAMPAIGN IDENTITY
There should be a strong consistency across dierent communication
tools when reference is made to the European Week of Sport.
This is achieved by:
1 Using the authorised name: European Week of Sport (not EU
Sport Week, EWoS or Sport Week). The name has been ocially
translated;
2 Using the dates without mentioning the current year (23-30
September);
3 Using the hashtag: #BeActive. This will NOT be translated, as
we need to be able to monitor and track it across social media
platforms;
4 Using “an initiative of + EC logo” OR “cofunded by Erasmus+ + EU
ag” (more information on page 7);
5 Using the visual elements presented in this brandbook, with
source les accessible here.
You are invited to incorporate these elements in your communication
(poster, brochure, website, social media, event etc.). There are no xed
places specied. The preferred option is to use them on the same
page.
The elements must be visible in their entirety without distorting or
modifying their components. When the elements are used with other
logos or text, make sure all the visuals have equal and balanced visual
weight.
These guidelines give concrete examples and ideas on how to apply
the European Week of Sport - #BeActive as a brand name to dierent
communication tools and products.
ELEMENTS OF THE CAMPAIGN
These Brand Guidelines explain the components of the visual identity
for the European Week of Sport and how to use them.
You can download the Communications Toolkit, which includes
all EU language versions plus an editable version for Eastern
Partnership and West Balkans countries, as well as photos, here:
https://beactive.blumm.it/
Introduction
3
Introduction
Contact
Themes &
Examples
The EC logo
or the EU ag?
Layout grids
Images and
photographs
Colours
Typeface
#BeActive
BRANDING
The 2023 #BeActive campaign continues telling emotional human stories featuring real people
from across Europe.
#BeActive promotes involvement in physical activity for a healthy life
#BeActive fosters inclusion in all kinds of sport
#BeActive encourages new and innovative ways to practice sport
OBJECTIVE FOR EWOS 2023
Sport can bring together individuals of all generations in a unique sense of community, build resilience and contribute to personal happiness and
wellbeing as it is a powerful tool to improve our mental and physical health. Sport must continue reinforcing our bonds with each other; being used
as a tool to envision and shape the future we want.
For the 9th edition of the European Week of Sport, we will achieve this objective by putting a particular focus on 3 aspects:
1 INVOLVEMENT
With the EWoS we want to encourage more
people to be physically active. There are
many benets of it for individuals and com-
munities – resilience, a positive attitude and
physical tness are just a few of them. But
we also want to show how little eort is re-
ally required to beat the modern sedentary
lifestyle and integrate sports into our busy
schedules.
2 INCLUSION
Sport is inclusion. No matter the gender,
age, abilities, religion, ethnicity, education,
or sexual orientation, physical activity is for
everyone. This entitles a great superpower:
that of aggregating people, creating com-
munities and reinforcing identities. In this
sense, the European Week of Sport is a
powerful inclusion tool. Let’s make the most
of it!
3 INNOVATION
Sport is innovation. There are so many new
ways to practise sport, apply green princi-
ples, use unusual spaces and discover cre-
ative methods that will attract more people
to an active lifestyle. Thanks to innovation,
physical activity today has new opportuni-
ties for participation, engagement, and per-
formance. And it also can be good for the
planet.
Introduction
4
Introduction
Contact
Themes &
Examples
The EC logo
or the EU ag?
Layout grids
Images and
photographs
Colours
Typeface
#BeActive
BRANDING
The European Week of Sport has an established and recognized branding.
This year, we are giving it a twist.
The branding has been modied to reect a more vibrant and straightforward approach, using gradients and by modifying the placement of
visual elements..
The result is a combination between dynamic graphic elements and your photo/video content.
COMBINED ELEMENTSGRAPHIC ELEMENT
RESULT
Introduction
5
Introduction
Contact
Themes &
Examples
The EC logo
or the EU ag?
Layout grids
Images and
photographs
Colours
Typeface
#BeActive
BRANDING
The assets
Introduction
Main assets
Secondary assets Le container
Lorem Ipsum
6
Introduction
Contact
Themes &
Examples
The EC logo
or the EU ag?
Layout grids
Images and
photographs
Colours
Typeface
#BeActive
PRINT MATERIAL - ELEMENTS
THEME: #BeActive
+ NAME OF WEEK
THEME: #BeActive
+ NAME OF THE WEEK
+ DATE OF THE WEEK
GRAPHIC ELEMENTS
EU emblem + conancing
or ‘An initiative of the’ +
European Commission
logo + Your Logo
MINIMUM BRANDING
1
2
3
4
#BeActive
Your Logo
THE JOURNEY
THE TARGET
Or
7
Introduction
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Themes &
Examples
The EC logo
or the EU ag?
Layout grids
Images and
photographs
Colours
Typeface
#BeActive
HOW TO USE #BEACTIVE
LIGHT BACKGROUND
Use dark version
DARK BACKGROUND
Use light version
1
2
PRINT MATERIAL
#BeActive
8
Introduction
Contact
Themes &
Examples
The EC logo
or the EU ag?
Layout grids
Images and
photographs
Colours
Typeface
#BeActive
TYPEFACE
Logo Typeface: Ubuntu
The recommended open source font is UBUNTU. Free download here : https://fonts.google.com/specimen/Ubuntu
Headline Typeface: Archivo Black
The recommended open source font is Archivo. Free download here : https://fonts.google.com/specimen/Archivo
Archivo Black
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 @&%§!*
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 @&%§!*
Ubuntu Bold
Ubuntu Medium
Ubuntu Regular
Ubuntu Light
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 @&%§!*
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 @&%§!*
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 @&%§!*
Typefaces
9
Introduction
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Themes &
Examples
The EC logo
or the EU ag?
Layout grids
Images and
photographs
Colours
Typeface
#BeActive
COLOURS
PRIMARY COLOURS
SECONDARY COLOURS
C M Y K
037 85 0
R G B
251 186 0
WEB #F2B03D
PANTONE
C M Y K
25 100 0 0
R G B
192 32 132
WEB #C01F83
PANTONE 241 C
C M Y K
55 0100 0
R G B
134 188 37
WEB #86BC24
PANTONE 360 C
C M Y K
75 25 0 0
R G B
38 153 214
WEB #2598D5
PANTONE 2925 C
C M Y K
065 54 0
R G B
255 111 95
WEB #FF6F61
PANTONE 170 C
C M Y K
000100
R G B
000
WEB #000000
PANTONE
C M Y K
0000
R G B
256 256 256
WEB #FFFFFF
Colours
10
Introduction
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Themes &
Examples
The EC logo
or the EU ag?
Layout grids
Images and
photographs
Colours
Typeface
#BeActive
COLOURS
GRADIENT
C M Y K
R G B
255 147 185
WEB #FF9403
PANTONE
C M Y K
R G B
255 75
WEB #FF4B00
PANTONE
30%
100%
20%
15%
Colours
11
Introduction
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Themes &
Examples
The EC logo
or the EU ag?
Layout grids
Images and
photographs
Colours
Typeface
#BeActive
IMAGERY
Inclusion is essential when choosing sport imagery. Be mindful to reect diversity (age, gender, nationality, sexual orientation, disability, socio-eco-
nomic backgrounds, etc.) throughout your content production. We also encourage you to use imagery featuring people of all ages doing accessible
activities (running, biking, etc.)...
Images and
photographs
12
Introduction
Contact
Themes &
Examples
The EC logo
or the EU ag?
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Images and
photographs
Colours
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#BeActive
IMAGERY
...as well as shared moments around sport...
Images and
photographs
13
Introduction
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Examples
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or the EU ag?
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Colours
Typeface
#BeActive
IMAGERY
...and collective sports highlights.
Images and
photographs
14
Introduction
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Examples
The EC logo
or the EU ag?
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Images and
photographs
Colours
Typeface
#BeActive
USE OF IMAGES
The images chosen to promote the European Week of Sport have as
much impact as the verbal branding or the use of the EU ag.
For the 2023 edition, we have selected photos that want to inspire
and encourage people to join the movement for their mental and phy-
sical health.
We want to highlight that sport is inclusive at all levels, no matter the
gender, age, socio-economic background, tness level, sexual orien-
tation, ethnicity and religion. Inclusion is also encouraged by the new
and innovative practices in sport nowadays.
In line with this, the pictures of the European Week of Sport should
link sporting activities with one of the 3 priority aspects of this year’s
campaign: involvement, inclusion and innovation, as well as a healthy
lifestyle.
Some guidance on choosing images
Use real photographs as much as possible. Do not use cartoons, or
stock image library 3D shapes.
Ensure you have all of the necessary rights / permissions / licenses to
use the chosen images.
European Commission provides pictures with an extended license pho-
tos to use for European Week of Sport campaign. These images may
be used only by the organisations in the frame of the European Week
of Sport campaign.
The images must be customized with the 3 elements of the visual identity:
1 #BeActive
2 European Week of Sport
3 Clarify an initiative of + EC logo OR cofunded by + EU ag for any
publication, both on paper and electronic media and especially for social
media promotion.
Ensure you have added the credits for each chosen image:
© European Union, 2023
These images can be downloaded on:
https://beactive.blumm.it/
The General Data Protection Regulation (GDPR), agreed upon by the European Parliament,
mandates a baseline set of standards for companies that handle EU citizens’ data to better
safeguard the processing and movement of citizens personal data.
Some of the key privacy and data protection requirements of the GDP include:
• Requiring the consent of subjects for data processing;
• Anonymizing collected data to protect privacy;
• Providing data breach notications;
• Safely handling the transfer of data across borders;
• Requiring certain companies to appoint a data protection ocer to oversee GDPR
compliance.
We remind that personal data are involved where individuals may be identied on photo-
graphs. This means that data protection laws must be observed if photographs are not ta-
ken and published exclusively in private areas. The GDPR denitely applies to photography.
We must always inform the potential subjects that we intend to photograph/lm an event,
for example, in the invitation and on signs at the entrance to the event. If possible, we
should also provide photo- and lm-free zones where people who do not want their picture
taken can sit.
Images and
photographs
15
Introduction
Contact
Themes &
Examples
The EC logo
or the EU ag?
Layout grids
Images and
photographs
Colours
Typeface
#BeActive
Introduction
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Themes &
Examples
The EC logo
or the EU ag?
Colours
Typeface
#BeActive
LAYOUT GRIDS
TEXT AREA
©
European
Union, 2023
–
iStock
-
1473588113
A
1/2
1 2 3 4 5 6
= =
=
=
A
A
A
A
A =
A
Join The Movement
A
A
= =
An initiative
of the
Vertical format
1 - In any vertical format, you have to divide the width in 17
parts. Margins will be equal. Their width will be wide as one
part.
2 - #BEACTIVE length will correspond to 7 parts.
3 - Text area height will be 4 times the European Commission
logo. Text area width will be 4/6 of document width
(considered without margins).
4 - European Commission logo denes the module A.
Width
17
MARGIN =
1
2
4
3
Layout grids
16
Introduction
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Themes &
Examples
The EC logo
or the EU ag?
Layout grids
Images and
photographs
Colours
Typeface
#BeActive
ELEMENTS PLACEMENT
COPYRIGHTS
THEME: #BeActive +
NAME OF WEEK + DATE
These graphic elements can be downloaded on:
https://beactive.blumm.it/
WE RECOMMEND TO MENTION
THE WEBSITE, IF SPACE ALLOWS IT
BODY COPY
CALL TO ACTION
EUROPEAN COMMISSION LOGO
Layout grids
PARTNER LOGO
17
Introduction
Contact
Themes &
Examples
The EC logo
or the EU ag?
Layout grids
Images and
photographs
Colours
Typeface
#BeActive
LAYOUT GRIDS
1
1/2
123456789
= =
TEXT AREA
A
A
A
A
A
A
A
Join The Movement
A =
= =
A
A
= =
An initiative
of the
Horizontal format
1 - In any horizontal format, you have to divide the width in 23 parts. Margins will be equal. Their width will be wide as one part. Length
23
MARGIN =
2 - #BEACTIVE length will correspond to 7 parts.
3 - Text area height will be 4 times the European Commission logo. Text area width will be 4/9 of document width (considered without margins).
4 - European Commission logo denes the module A.
2
3
4
Layout grids
18
Introduction
Contact
Themes &
Examples
The EC logo
or the EU ag?
Layout grids
Images and
photographs
Colours
Typeface
#BeActive
ELEMENTS PLACEMENT
COPYRIGHTS
THEME: #BeActive +
NAME OF WEEK + DATE
WE RECOMMEND
TO MENTION
THE WEBSITE,
IF SPACE ALLOWS IT
BODY COPY
CALL TO ACTION
EUROPEAN COMMISSION LOGO
PARTNER LOGO
Layout grids
19
A
TEXT AREA
30 cm
40 cm 35 cm
Join The Movement
A
A
A
A
A
A
= =
An initiative
of the
PARTNER LOGO
Introduction
Contact
Themes &
Examples
The EC logo
or the EU ag?
Layout grids
Images and
photographs
Colours
Typeface
#BeActive
LAYOUT GRIDS
Roll-up format
1 - European Commission logo denes
the module A.
2 - Margins will be twice the module A.
3 - We rmly recommend you to follow
the grid mesurement. Do not insert
any element under 30 cm from the
bottom.
2
1
3
Layout grids
WE RECOMMEND TO MENTION
THE WEBSITE, IF SPACE ALLOWS IT
BODY COPY
CALL TO ACTION
EUROPEAN COMMISSION LOGO
These graphic elements can be downloaded on:
https://beactive.blumm.it/
20
Introduction
Contact
Themes &
Examples
The EC logo
or the EU ag?
Layout grids
Images and
photographs
Colours
Typeface
#BeActive
LAYOUT GRIDS
Square Social Cards - With one partner logo
1 - The length #BEACTIVE is dened by multiplying the margin (x) times
2 - To improve the legibility of the text, the “an initiative of the” should not be less than
26 px and the length of the Commission logo should not be less than 320 px
Layout grids
CALL TO ACTION
EUROPEAN COMMISSION LOGO
50
PX
50
PX
35
PX
50
PX
Join The
Movement
An initiative
of the
(Readability: min. 26px) (min. length 320 px)
50
PX x 10
Join The
Movement
An initiative
of the
VISUAL / BODY COPY
PARTNER LOGO
1
2
21
Introduction
Contact
Themes &
Examples
The EC logo
or the EU ag?
Layout grids
Images and
photographs
Colours
Typeface
#BeActive
LAYOUT GRIDS
Square Social Cards - With two partner logos
1 - The length #BEACTIVE is dened by multiplying the margin (x) times
2 - To improve the legibility of the text, the “an initiative of the” should not be less than
26 px and the length of the Commission logo should not be less than 320 px
Layout grids
CALL TO ACTION
EUROPEAN COMMISSION LOGO
50
PX x 10
50
PX
50
PX
35
PX
50
PX
50
PX
Join The
Movement
An initiative
of the
(Readability: min. 26px) (min. length 320 px)
Join The
Movement
An initiative
of the
VISUAL / BODY COPY
PARTNER LOGOPARTNER LOGO
1
2
22
Introduction
Contact
Themes &
Examples
The EC logo
or the EU ag?
Layout grids
Images and
photographs
Colours
Typeface
#BeActive
LAYOUT GRIDS
Landscape Social Cards - With one partner logo
1 - The length #BEACTIVE is dened by multiplying the margin (x) times
2 - To improve the legibility of the text, the “an initiative of the” should not be less than
26 px and the length of the Commission logo should not be less than 320 px
Layout grids
50
PX x 8
50
PX
35
PX
50
PX
50
PX
50
PX
An initiative
of the
Join The
Movement
(Readability: min. 26px) (min. length 320 px)
50
PX
Join The
Movement
An initiative
of the
1
VISUAL / BODY COPY
CALL TO ACTION EUROPEAN COMMISSION LOGO
2
PARTNER LOGO
23
Introduction
Contact
Themes &
Examples
The EC logo
or the EU ag?
Layout grids
Images and
photographs
Colours
Typeface
#BeActive
LAYOUT GRIDS
Landscape Social Cards - With two partner logos
1 - The length #BEACTIVE is dened by multiplying the margin (x) times
2 - To improve the legibility of the text, the “an initiative of the” should not be less than
26 px and the length of the Commission logo should not be less than 320 px
Layout grids
50
PX x 8
50
PX
35
PX
50
PX
50
PX
Join The
Movement
An initiative
of the
(Readability: min. 26px) (min. length 320 px)
Join The
Movement
An initiative
of the
1
VISUAL / BODY COPY
CALL TO ACTION
EUROPEAN COMMISSION LOGO
2
PARTNER LOGOPARTNER LOGO
24
Introduction
Contact
Themes &
Examples
The EC logo
or the EU ag?
Layout grids
Images and
photographs
Colours
Typeface
#BeActive
LAYOUT GRIDS
Social Card for Stories - With one partner logos
1 - The length #BEACTIVE is dened by multiplying the margin (x) times
2 - To improve the legibility of the text, the “an initiative of the” should not be less than
26 px and the length of the Commission logo should not be less than 320 px.
Layout grids
CALL TO ACTION
EUROPEAN COMMISSION LOGO
50
PX x 10
50
PX
250 PX
50
PX
35
PX
Join The
Movement
An initiative
of the
(Readability: min. 26px) (min. length 320 px)
Join The
Movement
An initiative
of the
PARTNER LOGO
25
Introduction
Contact
Themes &
Examples
The EC logo
or the EU ag?
Layout grids
Images and
photographs
Colours
Typeface
#BeActive
LAYOUT GRIDS
Social Card for Stories - With one partner logos
1 - The length #BEACTIVE is dened by multiplying the margin (x) times
2 - To improve the legibility of the text, the “an initiative of the” should not be less than
26 px and the length of the Commission logo should not be less than 320 px
Layout grids
CALL TO ACTION
EUROPEAN COMMISSION LOGO
50
PX x 10
50
PX
50
PX
35
PX
250 PX
50
PX Join The
Movement
An initiative
of the
(Readability: min. 26px) (min. length 320 px)
Join The
Movement
An initiative
of the
PARTNER LOGO PARTNER LOGO
26
Introduction
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Themes &
Examples
The EC logo
or the EU ag?
Layout grids
Images and
photographs
Colours
Typeface
#BeActive
USE OF THE EUROPEAN COMMISSION LOGO
For the promotion of the European Week of Sport
2023, use the European Commission logo as sign-o
To acknowledge that European Week of Sport is an initiative of the
European Commision, the visual identity has to include the European
Commission logo with the mention “an initiative of” as sign-o.
The text line “An initiative of” (or the national language translation(5)
of this phrase) and the EC logo shall be placed together at a distincti-
ve but not necessarily prominent place and well apart from any other
logos.
The preferred option for the typeface is Verdana.
Italic and underlined variations and the use of font eects are not
allowed.
The logo of the European Commission is a protected trademark. The
European Commission will pursue cases of abuse and fraudulent use
of the logo.
TERMS AND CONDITIONS OF USE
The logo of the European Commission may be used by third parties
subject to the following terms and conditions:
The European Commission logo may be used only if:
1 Permission is requested and garanted before the logo is used;
2 There is no likelihood of the user of the logo being confused with
the European Commission:
3 It is not used in connection with objectives or activities which
are incompatible with the aims and principles of the European
Commission;
4 lt is not used to imply or suggest unintended endorsement or
promotion of the obiectives and activities of the user of the logo
by the European Commission.
The logo shall be used in its entirety without distorting, modifying or
separating its component elements.
Permission to use the European Commission logo does not confer on
those to whom it is granted any right of exclusive use, nor does it
allow them to appropriate the logo, either by registration or any other
means. Each case will be examined individually to ascertain whether
it satises the criteria set out above. This will be unlikely in a com-
mercial context if the logo of the European Commission is used in
coniunction.
The Directorate-General of Education and Culture is authorised to give
permission to third parties to use the EC logo subiect to the terms and
conditions as described above.
DOWNLOADING THE EC LOGO
Third parties can download, copy and store the European Commission
logo in all its formats and linquistic versions from the Visual Identity
Resource page of the European Commission’s website.
These logos can be downloaded on:
https://commission.europa.eu/resources-partners/european-commission-visual-identity_en
The EC logo
or the UE ag?
27
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The EC logo
or the EU ag?
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Typeface
#BeActive
USE OF THE EUROPEAN FLAG AND ERASMUS+
If the event being promoted is co-funded by the
Erasmus+ programme, use the EU emblem on
promotional material
Beneciaries of European Union (EU) funding are obliged to display
the EU ag and to acknowledge the support received under the rele-
vant EU programmes in all communication and promotional material.
The name of the EU programme can appear with the EU emblem.
However, no graphical mark (i.e. logo) shall be created using the EU
emblem and name of the programme.
BASIC RULES
The minimum height of the EU emblem shall be 1 cm.
The name of the European Union shall always be used in conjunction
with the name of the programme or fund and it shall be spelled out
in full.
The preferred option for the typeface is Verdana.
Italic and underlined variations and the use of font eects are not
allowed.
The positioning of the text in relation to the EU emblem is not presci-
bed in any particular way but the text should not interfere with the
emblem in any way.
The font size used should be proportionate to the size of the emblem.
The colour of the font should be reex blue (same blue colour as the
EU ag), black or white depending on the background.
The proportions of the ag must not be changed, ie, do not crop, strech
or squash the ag in any direction.
The ag must not be rotated in any direction.
The EU emblem logo, the translations “Co-funded by...” and the guide-
lines for third parties can be downloaded on:
https://ec.europa.eu/regional_policy/information-sources/logo-
download-center_en
The EC logo
or the UE ag?
28
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or the EU ag?
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#BeActive
THE EUROPEAN FLAG AND ERASMUS+
COLOURS
EU BLUE
CMYK 100 80 0 0
Pantone Reex Blue
RGB 0 51 153
WEB #003399
EU YELLOW
CMYK 0 0 100 0
Pantone Yellow
RGB 225 204 0
WEB #FFCCOO
Reproduction on coloured background
The emblem preferably should be reproduced on a white background.
Avoid a background of varied colours, and especially one which does
not go with blue. If there is no alternative to a coloured background,
put a white border around the rectangle, with the width of this being
equal to 1/25 of the height of the rectangle.
ADMINISTRATIVE AGREEMENT WITH THE
COUNCIL OF EUROPE REGARDING THE USE OF
THE EUROPEAN EMBLEM BY THIRD PARTIES
(Ocial Journal of the European Union - 2012/C 271/04)
General principle
Any natural or legal person (‘user’) may use the European emblem or
any of its elements, subject to the following conditions of use.
Conditions of use
The use of the European emblem and/or any of its elements is
allowed, irrespective of whether the use is of a non-prot or com-
mercial nature, unless:
1 the use creates the incorrect impression or assumption that the-
re is a connection between the user and any of the institutions,
bodies, oces, agencies and organs of the European Union or the
Council of Europe;
2 the use leads the public to believe erroneously that the user be-
nets from the support, sponsorship, approval or consent of any
of the institutions, bodies, oces, agencies and organs of the Eu-
ropean Union or the Council of Europe;
3 the use is in connection with any obiective or activity which is
incompatible with the aims and principles of the European Union
or of the Council of Europe, or which would be otherwise unlawful.
Trade mark and related issues
The use of the European emblem in accordance with the conditions
in the previous section does not mean consent to registration of the
emblem or an imitation thereof as a trade mark or any other
IP right. The European Commission and the Council of Europe will con-
tinue the monitoring of applications for registration of the European
emblem or part thereof as (part of) IP rights, in accordance with the
applicable legal provisions.
Legal responsibility
Any user that intends to use the European emblem or elements of
it may do so on its own legal responsibility. The users will be liable
for any abusive use and possible prejudice following from such use
under the laws of the Member States or any third country applicable
to them.
Right to pursue any abuse
The Commission reserves the right to pursue on its own initiative or on
request by the Council of Europe:
1 any use which does not comply with the conditions set out here
in or
2 any use which the Commission or the Council of Europe deem
abusive in the courts of the Member States or any third country.
PANTONE REFLEX BLUE
for the surface of the rectangle
PANTONE YELLOW
for the stars
The EC logo
or the UE ag?
29
Introduction
Contact
Themes &
Examples
The EC logo
or the EU ag?
Layout grids
Images and
photographs
Colours
Typeface
#BeActive
3 THEMES
The 2023 #BeActive campaign focuses on 3 priority themes
#Involvement
#Inclusion
#Innovation
1
2
3
Themes &
Examples
30
Introduction
Contact
Themes &
Examples
The EC logo
or the EU ag?
Layout grids
Images and
photographs
Colours
Typeface
#BeActive
OTHER THEMES
#Sport Education #Outdoors Sport
#Sports clubs and tness centres
# Children Outdoors recreation
The 2023 #BeActive campaign other themes
Themes &
Examples
31
Introduction
Contact
Themes &
Examples
The EC logo
or the EU ag?
Layout grids
Images and
photographs
Colours
Typeface
#BeActive
PRINT MATERIAL
EXAMPLE: Vertical Cover/Poster - With light and dark background
Themes &
Examples
© European Union, 2023 –iStock-1473588113
23 –30 September
Join The Movement
An initiative
of the
TIME: 00.00
DATE: XX/XX/XXXX
PLACE: ................................
EVENT DESCRIPTION
https://sport.ec.europa.eu/european-week-of-sport
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Nunc nec molestie turpis. Sed in massa non arcu gravida
convallis eu at ante. Ut pretium mattis est eu aliquet.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Nunc nec molestie turpis.
Join The Movement
An initiative
of the
23 –30 September
TIME: 00.00
DATE: XX/XX/XXXX
PLACE: ................................
EVENT DESCRIPTION
https://sport.ec.europa.eu/european-week-of-sport
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Nunc nec molestie turpis. Sed in massa non arcu gravida
convallis eu at ante. Ut pretium mattis est eu aliquet.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Nunc nec molestie turpis.
© European Union, 2023 –iStock-1190504359
32
Introduction
Contact
Themes &
Examples
The EC logo
or the EU ag?
Layout grids
Images and
photographs
Colours
Typeface
#BeActive
PRINT MATERIAL
EXAMPLE: Horizontal Cover/Poster - With European Commission and Co-Funded Logos
Themes &
Examples
© European Union, 2023 –iStock-1473588113
23 –30 September
TIME: 00.00
DATE: XX/XX/XXXX
PLACE: ................................
EVENT DESCRIPTION
https://sport.ec.europa.eu/european-week-of-sport
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Nunc nec molestie turpis. Sed in massa non arcu gravida
convallis eu at ante. Ut pretium mattis est eu aliquet.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Nunc nec molestie turpis.
Join The Movement
An initiative
of the
© European Union, 2023 –iStock-898581358
Join The Movement
23 –30 September
An initiative
of the
TIME: 00.00
DATE: XX/XX/XXXX
PLACE: ................................
EVENT DESCRIPTION
https://sport.ec.europa.eu/european-week-of-sport
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Nunc nec molestie turpis. Sed in massa non arcu gravida
convallis eu at ante. Ut pretium mattis est eu aliquet.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Nunc nec molestie turpis.
© European Union, 2023 –iStock-1190504359
Join The Movement
23 –30 September
TIME: 00.00
DATE: XX/XX/XXXX
PLACE: ................................
EVENT DESCRIPTION
https://sport.ec.europa.eu/european-week-of-sport
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Nunc nec molestie turpis. Sed in massa non arcu gravida
convallis eu at ante. Ut pretium mattis est eu aliquet.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Nunc nec molestie turpis.
© European Union, 2023 –iStock-1473588113
23 –30 September
Join The Movement
TIME: 00.00
DATE: XX/XX/XXXX
PLACE: ................................
EVENT DESCRIPTION
https://sport.ec.europa.eu/european-week-of-sport
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Nunc nec molestie turpis. Sed in massa non arcu gravida
convallis eu at ante. Ut pretium mattis est eu aliquet.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Nunc nec molestie turpis.
33
Introduction
Contact
Themes &
Examples
The EC logo
or the EU ag?
Layout grids
Images and
photographs
Colours
Typeface
#BeActive
PRINT MATERIAL
EXAMPLE: Vertical and Horizontal Cover/Poster - With coloured shape under body copy
© European Union, 2023 –iStock-1473588113
23 –30 September
Join The Movement
An initiative
of the
TIME: 00.00
DATE: XX/XX/XXXX
PLACE:
...............................
.
EVENT DESCRIPTION
https://sport.ec.europa.eu/european-week-of-sport
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Nunc nec molestie turpis. Sed in massa non arcu gravida
convallis eu at ante. Ut pretium mattis est eu aliquet.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Nunc nec molestie turpis.
© European Union, 2023 –iStock-1473588113
23 –30 September
Join The Movement
TIME: 00.00
DATE: XX/XX/XXXX
PLACE:
...............................
.
EVENT DESCRIPTION
https://sport.ec.europa.eu/european-week-of-sport
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Nunc nec molestie turpis. Sed in massa non arcu gravida
convallis eu at ante. Ut pretium mattis est eu aliquet.
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Nunc nec molestie turpis.
An initiative
of the
If needed, for particular reason of accessability in case of color
mixed or hight contrast backgrounds, you can adopt a coloured
shape under the body copy.
Themes &
Examples
34
Introduction
Contact
Themes &
Examples
The EC logo
or the EU ag?
Layout grids
Images and
photographs
Colours
Typeface
#BeActive
PRINT MATERIAL
EXAMPLE: “An initiative of the” European Commission logo, Co-Funded Logo and coloured shape
23 –30 September
© European Union, 2023 –iStock-1190504359
Join The Movement
An initiative
of the
TIME: 00.00
DATE: XX/XX/XXXX
PLACE: ................................
EVENT DESCRIPTION
https://sport.ec.europa.eu/european-week-of-sport
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Nunc nec molestie turpis.
Sed in massa non arcu gravida convallis eu
at ante. Ut pretium mattis est eu aliquet.
23 –30 September
Join The Movement
TIME: 00.00
DATE: XX/XX/XXXX
PLACE: ................................
EVENT DESCRIPTION
https://sport.ec.europa.eu/european-week-of-sport
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Nunc nec molestie turpis.
Sed in massa non arcu gravida convallis eu
at ante. Ut pretium mattis est eu aliquet.
© European Union, 2023 –iStock-1190504359
23 –30 September
Join The Movement
TIME: 00.00
DATE: XX/XX/XXXX
PLACE: ................................
EVENT DESCRIPTION
https://sport.ec.europa.eu/european-week-of-sport
Lorem ipsum dolor sit amet, consectetur
adipiscing elit. Nunc nec molestie turpis.
Sed in massa non arcu gravida convallis eu
at ante. Ut pretium mattis est eu aliquet.
© European Union, 2023 –iStock-1190504359
An initiative
of the
Themes &
Examples
35
Introduction
Contact
Themes &
Examples
The EC logo
or the EU ag?
Layout grids
Images and
photographs
Colours
Typeface
#BeActive
SOCIAL MEDIA
EXAMPLE: Square posts - “An initiative of the” European Commission logo, Co-Funded Logo and coloured shape
© European Union, 2023 - iStock-898581358
Join The Movement An initiative
of the
© European Union, 2023 - iStock-898581358
Join The
Movement
© European Union, 2023 - iStock-1473588113
Join The Movement An initiative
of the
© European Union, 2023 - iStock-1473588113
Join The Movement
Join The Movement
© European Union, 2023 - iStock-1418835849
An initiative
of the
© European Union, 2023 - iStock-1418835849
Join The Movement
SQUARE: DARK BACKGROUND SQUARE: LIGHT BACKGROUND SQUARE: LIGHT FOR COLOURED BACKGROUND
Themes &
Examples
36
Introduction
Contact
Themes &
Examples
The EC logo
or the EU ag?
Layout grids
Images and
photographs
Colours
Typeface
#BeActive
SOCIAL MEDIA
EXAMPLE: Landscape post format
An initiative
of the
© European Union, 2023 - iStock-898581358
Join The Movement
© European Union, 2023 - iStock-1418835849
Join The Movement
© European Union, 2023 - iStock-1473588113
Join The Movement An initiative
of the
SQUARE: DARK BACKGROUND SQUARE: LIGHT BACKGROUND
SQUARE: LIGHT FOR COLOURED BACKGROUND
Themes &
Examples
37
Introduction
Contact
Themes &
Examples
The EC logo
or the EU ag?
Layout grids
Images and
photographs
Colours
Typeface
#BeActive
SOCIAL MEDIA
EXAMPLE: Cover Pages
Place a banner on your facebook page or your event page. Add #BeActive to any message you post on related activities.
An initiative
of the
An initiative
of the
Themes &
Examples
38
Introduction
Contact
Themes &
Examples
The EC logo
or the EU ag?
Layout grids
Images and
photographs
Colours
Typeface
#BeActive
CONTACT
WHERE CAN I GET FURTHER INFORMATION?
European Week of Sport website:
https://sport.ec.europa.eu/european-week-of-sport
FOR ADVICE AND SPECIFIC QUESTIONS,
PLEASE CONTACT:
European Week of Sport e-mail:
eac-sport-ewos@ec.europa.eu
beactive2023@pomilio.com
European Commission
Directorate-General for Education, Youth, Sport and Culture
Directorate D - Sport Unit
B-1049 Brussels
© European Union, 2023
Contact
39
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